Augmented Reality aka “AR” is more common than you think.

Most likely you have experienced it at least once as it is one of the technology trends since 2017! Face filters on Snapchat or Instagram are the most common examples of AR which most of us have used at least once in our lifetimes.
But worry not, we got you covered with a light-hearted & inspiring explanation of what is augmented reality (AR), how AR works and how different it is from VR, but most importantly how your business or school can benefit from the AR technology!

What is AR? (Augmented Reality)

AR is short for Augmented Reality which is the software technology that expands our physical world by adding digital items into it. Unlike Virtual Reality (VR), it does not create a whole new digital world but integrates digitally created content into our existing environment.

Augmented Reality content is displayed in your existing surroundings such as a digital dragon flying in your living room. Unlike virtual reality (VR), you can consume augmented reality (AR) content without a specifically designed headset. AR can be displayed on various devices: screens, glasses, handheld devices, head-mounted displays, and mobile phones – which makes it accessible for almost anyone, anywhere as long as there is a mobile device.

What is the difference between VR and AR?

Augmented Reality (AR) is the technology that overlays and integrates computer-generated (3D designed items) into your real-world environment whereas Virtual Reality (VR) fully consists of a computer-generated virtual world that immerses the user in the experience.

Is Augmented Reality (AR) really the future?

No, it is the present and the future. All of us use augmented reality in one way or another. All those face filters we post on social media apps are part of augmented reality. When you shop online for a new sofa and they let you see how it would look in your living room- that’s an augmented reality too.

How can I use Augmented Reality (AR) in my business?

Thanks to its compatibility and ability to run on mobile devices, you can integrate AR virtually anywhere in your business. The biggest advantage is that you do not necessarily need to download a separate app, WebAR works directly in your browser. The consumer clicks a button or goes to your website to start the AR experience.

Some example use cases for AR:

  • Product catalogs: Digital or printed, consumers can digitally place your product in their own environment with the help of AR and get to know your product by using 3D models.
  • Storytelling: Want to tell the story of your 200-year-old restaurant? Your medieval city? You can unleash your story by creating interactive augmented reality content and include the reader in this journey as well. Augmented reality makes cultural experiences unique and memorable.
  • E-commerce: With the click of a button, users can place 3D models of products on their kitchen table, watch product videos or ask questions about them.
  • Events: Create digitally interactive event posters. The audience can direct their cameras towards the poster and view content.
  • Tourism: useful information on destinations, sightseeing attractions, navigation, and directions.
  • Buildings: Offer information and digital content, navigation information, and promotional material to visitors. Hospitals, shopping centers, stadiums to name a few.
  • Product brochures: Offer product information, troubleshooting assistance, and pre-purchase experience through augmented reality (AR) applications.

MeKiwi can help you design and implement interactive, memorable, and purposeful Augmented Reality (AR) experiences that will add value to your brand. Through augmented reality solutions brands can increase awareness, build loyalty, create engagement and boost sales – depending on the need.

Do you want some ideas on how you can use AR for your business?

Consult our AR expert at or call 0447510096.