{"id":10991,"date":"2022-01-11T17:28:22","date_gmt":"2022-01-11T15:28:22","guid":{"rendered":"https:\/\/mekiwi.org\/arkistot\/uncategorized\/seo-trends-2021\/"},"modified":"2022-01-11T17:28:30","modified_gmt":"2022-01-11T15:28:30","slug":"seo-trends-2021","status":"publish","type":"post","link":"https:\/\/mekiwi.org\/en\/arkistot\/digital-service\/seo-trends-2021\/","title":{"rendered":"SEO trends 2021"},"content":{"rendered":"

Certain trends can be followed both in clothing and websites, but this time we will focus on websites and more specifically on search engine optimization (SEO) 2021 trends.<\/p>\n

\"\"<\/h3>\n

Mobile friendliness<\/h3>\n

Today, almost everyone owns a smartphone, which means that websites are also browsed a lot via the phone. In the spring of 2021, Google announced a new algorithm change that will rank mobile-friendly sites higher. So when building a website, it is especially important to make it responsive and functional on all devices. <\/p>\n

Create video content<\/h3>\n

Google searches are also performed as voice searches. Thus, keywords and phrases embedded in videos can improve the video itself or the website to be found on Google if the video is embedded on a site. As with site text content design, video design should take into account your target audience and the types of searches they may do. It\u2019s also worth noting that when speaking, key phrases tend to be longer than keywords placed on web pages, because in general, speech is much more relaxed and there may be a difference in sentence formation when talking vs. doing a Google search. <\/p>\n

Put the reader first<\/h3>\n

One SEO trend that is unlikely to ever go away is that when designing content, write the content for a person and not for a search engine. Text should be clearly written and clear should also be the overall layout of the site, as it assures the visitor to stay on the site longer, which Google also appreciates. <\/p>\n

Google SMITH algorithm<\/h3>\n

In short, Google\u2019s SMITH algorithm is able to understand long sets of text compared to the BERT algorithm, which only understands words and short sentences from short sets of text. That is, in the future, SMITH will help Google index better the most relevant search results for the user. <\/p>\n

 <\/p>\n

At MeKiwi, creating responsive and search engine-friendly websites is commonplace, so contact us today and let’s take a look at your website needs, whether it\u2019s a small update or a complete overhaul. You can contact Jonna here<\/a>. <\/h4>\n","protected":false},"excerpt":{"rendered":"

Certain trends can be followed both in clothing and websites, but this time we will focus on websites and more specifically on search engine optimization (SEO) 2021 trends.<\/p>\n","protected":false},"author":7,"featured_media":9895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195,193,194],"tags":[261,262],"yoast_head":"\nSEO trends 2021 | MeKiwi Oy<\/title>\n<meta name=\"description\" content=\"In our latest blogpost we concentrate on few search engine optimization (SEO) trends of 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mekiwi.org\/en\/arkistot\/digital-service\/seo-trends-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO trends 2021\" \/>\n<meta property=\"og:description\" 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