Extended Reality (XR) is a term that refers to all the immersive technologies, such as virtual reality (VR), augmented reality (AR), and Mixed Reality (MR).<\/p>\n
Digital visibility is vital to companies and what could be better than XR technology and its endless possibilities and scalability. Utilizing XR technology also gives the company a competitive edge on social media by creating more interesting content for the visitor. Especially after corona restrictions, we had to adapt to a \u201cnew normal\u201d, which inevitably increases XR technology and virtuality in general.<\/p>\n
![\"\"](\"https:\/\/mekiwi.org\/wp-content\/uploads\/2022\/04\/map-g415f9175a_1920-1-1024x680.jpg\")
<\/strong><\/h2>\nXR technology and travelling <\/strong><\/h2>\nXR technology can be used, for example, in the marketing of a travel destination. Many travelers search a lot in advance about different travel destinations and their attractions and activities. In this case, marketers can create a 360\u00b0 video of the destination that the end user can view even in their own living room. When an user has better and more extensive access to exploring their destination in advance, they are much more likely to book that trip, compared to a trip or destination where there is not enough information available. The traveler can navigate the desired route or attractions in advance, which will save them time. This also helps the traveler to choose the right destination for them and helps to plan the trip, for example, in terms of equipment. In addition to the destination itself, the accommodation\/hotel can be marketed as well.<\/p>\n
Virtual tours could also be created especially when traveling to a destination is physically inconvenient or otherwise restricted. With XR technology, the visitor gets much more out of the trip, they can explore more destinations or focus on one more intensively. Thanks to the latest technology, virtual travel destinations or virtual elements embedded in the physical world are even more immersive.<\/p>\n
Technology in the middle of nature and in the city <\/strong><\/h2>\nXR technology can be utilized both on nature trails and in the middle of the city. In both cases, the XR can be used to provide information about the environment to the user, whether it is a type of tree or animal species or, for example, a statue or some other area or object.
\nFor example, a user can scan a statue or even a QR code using their own phone to display information about that place on their phone screen, by text, video or an audio track, all of these can be combined as well. How does it sound to view a place through the eyes of history? You are physically present in a modern environment and at the same time you can view how that area looked like a long time ago.<\/p>\n
MeKiwi has developed many extended reality projects. For example, the Digimuurame.fi<\/a> multimedia website that MeKiwi created for the municipality of Muurame allows users to visit the Muurame Church, listen to the choir in an augmented reality, or even go on an adventure with a canoe and mountain bike in Muurame’s nature via 360\u00b0 video experience. MeKiwi has also implemented an AR application called \u201cOulujoen ymp\u00e4riajo\u201d<\/a> for a thrilling orienteering experience in cooperation with Oulujoki School’s students and teachers. Among other things, the app helps promoting student participation and creativity.<\/p>\n![\"\"](\"https:\/\/mekiwi.org\/wp-content\/uploads\/2022\/04\/muuramescreen-1024x505.png\")
<\/h2>\nFrom an idea to the solution<\/h2>\n
In April 2022, Business Finland organized a funding application to support sustainable growth and digitalisation in traveling<\/a>, which implements Finland’s Sustainable Growth Program, which aims to build a greener and more digital society. The purpose was to highlight how to make a tourist stay longer, the year-round tourism and traveling and new customer groups. XR solutions can meet these needs.<\/p>\nIf XR technology was a previously unknown topic, you can read more on MeKiwi\u2019s website<\/a> and contact our account manager Jonna Ranta<\/a> or our XR expert Merih Arikk\u00f6k<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"You may be familiar with XR technology and how it is used in the gaming sector, but many other industries can also benefit from it. <\/p>\n","protected":false},"author":10,"featured_media":11554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196,193,198],"tags":[267,255,259],"yoast_head":"\n
How the travel industry can benefit from XR technology | MeKiwi Oy<\/title>\n<meta name=\"description\" content=\"Digital visibility is vital to companies and what could be better than XR technology and its endless possibilities and scalability?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mekiwi.org\/en\/arkistot\/virtual-reality\/how-the-travel-industry-can-benefit-from-xr-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the travel industry can benefit from XR technology\" \/>\n<meta property=\"og:description\" content=\"Digital visibility is vital to companies and what could be better than XR technology and its endless possibilities and scalability?\" \/>\n<meta property=\"og:url\" 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XR technology can be used, for example, in the marketing of a travel destination. Many travelers search a lot in advance about different travel destinations and their attractions and activities. In this case, marketers can create a 360\u00b0 video of the destination that the end user can view even in their own living room. When an user has better and more extensive access to exploring their destination in advance, they are much more likely to book that trip, compared to a trip or destination where there is not enough information available. The traveler can navigate the desired route or attractions in advance, which will save them time. This also helps the traveler to choose the right destination for them and helps to plan the trip, for example, in terms of equipment. In addition to the destination itself, the accommodation\/hotel can be marketed as well.<\/p>\n
Virtual tours could also be created especially when traveling to a destination is physically inconvenient or otherwise restricted. With XR technology, the visitor gets much more out of the trip, they can explore more destinations or focus on one more intensively. Thanks to the latest technology, virtual travel destinations or virtual elements embedded in the physical world are even more immersive.<\/p>\n
Technology in the middle of nature and in the city <\/strong><\/h2>\nXR technology can be utilized both on nature trails and in the middle of the city. In both cases, the XR can be used to provide information about the environment to the user, whether it is a type of tree or animal species or, for example, a statue or some other area or object.
\nFor example, a user can scan a statue or even a QR code using their own phone to display information about that place on their phone screen, by text, video or an audio track, all of these can be combined as well. How does it sound to view a place through the eyes of history? You are physically present in a modern environment and at the same time you can view how that area looked like a long time ago.<\/p>\n
MeKiwi has developed many extended reality projects. For example, the Digimuurame.fi<\/a> multimedia website that MeKiwi created for the municipality of Muurame allows users to visit the Muurame Church, listen to the choir in an augmented reality, or even go on an adventure with a canoe and mountain bike in Muurame’s nature via 360\u00b0 video experience. MeKiwi has also implemented an AR application called \u201cOulujoen ymp\u00e4riajo\u201d<\/a> for a thrilling orienteering experience in cooperation with Oulujoki School’s students and teachers. Among other things, the app helps promoting student participation and creativity.<\/p>\n<\/h2>\nFrom an idea to the solution<\/h2>\n
In April 2022, Business Finland organized a funding application to support sustainable growth and digitalisation in traveling<\/a>, which implements Finland’s Sustainable Growth Program, which aims to build a greener and more digital society. The purpose was to highlight how to make a tourist stay longer, the year-round tourism and traveling and new customer groups. XR solutions can meet these needs.<\/p>\nIf XR technology was a previously unknown topic, you can read more on MeKiwi\u2019s website<\/a> and contact our account manager Jonna Ranta<\/a> or our XR expert Merih Arikk\u00f6k<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"You may be familiar with XR technology and how it is used in the gaming sector, but many other industries can also benefit from it. <\/p>\n","protected":false},"author":10,"featured_media":11554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196,193,198],"tags":[267,255,259],"yoast_head":"\n
How the travel industry can benefit from XR technology | MeKiwi Oy<\/title>\n<meta name=\"description\" content=\"Digital visibility is vital to companies and what could be better than XR technology and its endless possibilities and scalability?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mekiwi.org\/en\/arkistot\/virtual-reality\/how-the-travel-industry-can-benefit-from-xr-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the travel industry can benefit from XR technology\" \/>\n<meta property=\"og:description\" content=\"Digital visibility is vital to companies and what could be better than XR technology and its endless possibilities and scalability?\" \/>\n<meta property=\"og:url\" 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\/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Postiglione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mekiwi.org\/en\/arkistot\/virtual-reality\/how-the-travel-industry-can-benefit-from-xr-technology\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mekiwi.org\/en\/arkistot\/virtual-reality\/how-the-travel-industry-can-benefit-from-xr-technology\/\"},\"author\":{\"name\":\"Jessica Postiglione\",\"@id\":\"https:\/\/mekiwi.org\/en\/#\/schema\/person\/9c415986f1d6a60b3bb31703ca9b1599\"},\"headline\":\"How the travel industry can benefit from XR 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\nFor example, a user can scan a statue or even a QR code using their own phone to display information about that place on their phone screen, by text, video or an audio track, all of these can be combined as well. How does it sound to view a place through the eyes of history? You are physically present in a modern environment and at the same time you can view how that area looked like a long time ago.<\/p>\n
<\/h2>\nFrom an idea to the solution<\/h2>\n
In April 2022, Business Finland organized a funding application to support sustainable growth and digitalisation in traveling<\/a>, which implements Finland’s Sustainable Growth Program, which aims to build a greener and more digital society. The purpose was to highlight how to make a tourist stay longer, the year-round tourism and traveling and new customer groups. XR solutions can meet these needs.<\/p>\n If XR technology was a previously unknown topic, you can read more on MeKiwi\u2019s website<\/a> and contact our account manager Jonna Ranta<\/a> or our XR expert Merih Arikk\u00f6k<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" You may be familiar with XR technology and how it is used in the gaming sector, but many other industries can also benefit from it. <\/p>\n","protected":false},"author":10,"featured_media":11554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196,193,198],"tags":[267,255,259],"yoast_head":"\n