{"id":11890,"date":"2022-08-16T15:58:38","date_gmt":"2022-08-16T12:58:38","guid":{"rendered":"https:\/\/mekiwi.org\/?p=11890"},"modified":"2022-08-17T10:20:41","modified_gmt":"2022-08-17T07:20:41","slug":"why-use-gamification","status":"publish","type":"post","link":"https:\/\/mekiwi.org\/en\/arkistot\/games\/why-use-gamification\/","title":{"rendered":"Why use gamification?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text uncode_shortcode_id=”194476″]In our previous post, we have explained the gamification concept. The post can be read here<\/a>. However, let\u2019s quickly reintroduce what is gamification. In short, gamification is the application of elements of game playing to different areas of activity. This is usually seen as an online marketing technique to engage with a service or a product. However, it is essential to remember that gamification is not the game itself but the use of game elements in non-gaming functions and circumstances. Especially in the last decade, gamification has become a hot topic both in education and in business. With this blog, we aim to delve into the gamification concept.<\/p>\n

Why using gamification?<\/h2>\n

The fact that traditional motivational elements, such as curiosity and adding personal challenge, are no longer valid in today’s world is emphasized in business and personal development books. This is also proven by scientific research. Gamification of any element creates an internal trigger by changing the perception of the feature, making it more attractive. The point that definitely should be highlighted about gamification as a concept is that the majority of people play games just because they want to play. Thus, people play games of their own free will, and especially the younger generation spends time on games equal to their weekly working hours. Therefore, to grab the attention of your customers or your students, it is crucial to gamify the elements of the topic concerned.<\/p>\n

The concept of gamification became popular as the growing game industry showed that games have a powerful effect on human motivation. Before this concept officially emerged, some workplaces already used practices with game mechanics: for example, choosing the best employee of the month to keep the employees engaged and motivated. Therefore, adding game elements to introduce competition is a great use of gamification in business. Moreover, this concept is highly useful for educational purposes and research shows that it has a positive impact on learners\u2019 motivation and engagement.<\/p>\n

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Which gamification elements can you add to your apps & learning environment?<\/h2>\n

Gamification is a popular keyword, especially in the education sector. Moreover, learning apps as learning environments are very popular. You might then be wondering what types of game elements you should include in your apps and learning environment. We would like to answer this question with the following list of elements:<\/p>\n