SEO trends 2021
Certain trends can be followed both in clothing and websites, but this time we will focus on websites and more specifically on search engine optimization (SEO) 2021 trends.
Mobile friendliness
Today, almost everyone owns a smartphone, which means that websites are also browsed a lot via the phone. In the spring of 2021, Google announced a new algorithm change that will rank mobile-friendly sites higher. So when building a website, it is especially important to make it responsive and functional on all devices.
Create video content
Google searches are also performed as voice searches. Thus, keywords and phrases embedded in videos can improve the video itself or the website to be found on Google if the video is embedded on a site. As with site text content design, video design should take into account your target audience and the types of searches they may do. It’s also worth noting that when speaking, key phrases tend to be longer than keywords placed on web pages, because in general, speech is much more relaxed and there may be a difference in sentence formation when talking vs. doing a Google search.
Put the reader first
One SEO trend that is unlikely to ever go away is that when designing content, write the content for a person and not for a search engine. Text should be clearly written and clear should also be the overall layout of the site, as it assures the visitor to stay on the site longer, which Google also appreciates.
Google SMITH algorithm
In short, Google’s SMITH algorithm is able to understand long sets of text compared to the BERT algorithm, which only understands words and short sentences from short sets of text. That is, in the future, SMITH will help Google index better the most relevant search results for the user.
At MeKiwi, creating responsive and search engine-friendly websites is commonplace, so contact us today and let's take a look at your website needs, whether it’s a small update or a complete overhaul. You can contact Jonna here.
Web design trends for 2021
A good website is something every business should invest in. The purpose of the website is after all to attract visitors and generate the highest quality leads for the company. We collected a few web design trends for 2021.
Minimalism
It's good to start website design from a simple approach. The visitor should not be overwhelmed by shapes and colors, also in this case less is more. A clear and user-friendly layout serves the visitor more efficiently and the company's message can be clearly displayed.
Dark mode
Black or dark background is friendly and pleasing to the reader’s eye, which increases the likelihood of the reader enjoying the site and staying there longer. Light text on a dark background also stands out even better. Dark themes have also been used by big companies (e.g. Facebook), which website designers have also begun to adopt due to its popularity among users.
3D elements
Interactive 3D elements in website design is one of the rising slightly more unique trends. Such elements can be utilized, for example, in online stores, where the customer can examine the product throughout by rotating the product image on the screen. 3D elements can also be used non-interactively as a mere illustration.
Scroll effects
Perhaps the most popular scrolling effect is Parallax scrolling, although Parallax has been on the surface for a long time, it continues to be popular. In the parallax effect, elements on the page, such as the text in the foreground and the image in the background, move at different rates as the user scrolls the page. Scrolling effects can also use different animations when moving from one section of a page to another, such as zooming or horizontal scrolling. Various scrolling effects can bring more life to the site with very little effort without compromising the usability of the site.
MeKiwi can help your business by designing and implementing modern and functional websites. Contact us whether it is a small website update or a complete reconstruction.