VR technology in communication
Virtual reality has always been an interesting technology with an unique potential for many reasons, but remote work needs and the introduction of the "metaverse" are probably the top two reasons VR is now a key component of communication.
Enhanced remote meetings
VR technology can be utilized, for example, in corporate meetings that can be held in virtual reality. Meetings in virtual reality are at least as effective as those in live because it feels like you’re really in the same room with others, so communication is effortless.
The immersive environment created by virtual reality also helps participants focus more on the meeting. This can also be used in various trainings, making the training situation much more comprehensive and effective.
Personalization and customizability
In the VR world, users could create and edit their own personalized avatars. These avatars can be used as an aid, for example, in various networking events. You can add any personal information you want to your avatars, even your own name and a description of your own skills.
Data visualization
Many of us are visual learners, so wouldn’t it be great to get to explore data in an even closer and easier-to-understand format? The virtual 3D environment allows this and also the ability to interact with the data. This can be used, for example, in meetings to present important data.
Ask us more about how virtual reality adds value to your business, send a message or call our AR / VR Account Manager Merih.
Augmented reality Christmas window
In cooperation with the City of Oulu and the Oulu Chamber of Commerce, MeKiwi created an augmented reality (AR) experience with a Tiernapoika theme in the center of Oulu. Christmas window will be on view from 3rd of December 2021 to 6th of January 2022 in front of the Oulu10 office at Saaristonkatu 8.
Test the Christmas window live by scanning the QR code from the window or visit mekiwi.org/jouluikkuna and scan the Tiernapojat on the window.
You can also test the Christmas window on a small scale remotely directly from this screen by going to mekiwi.org/jouluikkuna on your phone and scanning the Tiernapojat from the image below. So if your location is other than Oulu, no worries, test the AR Christmas window remotely!
MeKiwi wishes you a Merry Christmas!
What does Augmented Reality (AR) mean and what is an AR experience?
Augmented reality, best known as AR, is more common than you think.
You’ve probably tried it at least once without noticing, because AR has been one of the rising trends in technology since 2017! The most common examples of AR are the Snapchat and Instagram face filters that most of us have tried at least once.
If you feel like you aren't familiar with it yet don’t worry, as we’ve put together a short and helpful explanation of what augmented reality (AR) is, how it works, and how it differs from virtual reality (VR); and most importantly, how your business or school can benefit from AR technology!
What does augmented reality (AR) mean?
AR is short for Augmented Reality which is the software technology that expands our physical world by adding digital items into it. Unlike Virtual Reality (VR), it does not create a whole new digital world but integrates digitally created content into our existing environment.
You can directly see the augmented reality in action in an existing environment, such as a digital dragon flying in your living room. Unlike virtual reality (VR), you can access augmented reality (AR) content without wearing an headset. AR can be displayed on various devices: screens, glasses, handheld devices, head-mounted displays and mobile phones – which makes it accessible for almost anyone, anywhere as long as there is a mobile device.
What's the difference between VR and AR?
Augmented Reality (AR) is a technology that brings and connects computer-generated, 3D-designed objects to your real world. Virtual reality (VR) consists of a fully computer-generated virtual world where the user can experience a completely immersive virtual experience.
Is Augmented Reality (AR) really the future?
No, it is the present and the future. We all use augmented reality one way or another. All the face filters you can use with your phone are part of the augmented reality. When you buy a new sofa from an online store and you can test what it would look like in your living room, that is also augmented reality.
How Can I Use Augmented Reality (AR) In my Business?
Thanks to its compatibility and ability to run on mobile devices, you can integrate AR virtually anywhere in your business. The biggest advantage is that you do not necessarily need to download a separate app, WebAR works directly in your browser. The consumer clicks a button or goes to your website to start the AR experience.
Examples of how to use AR:
- Product catalogs: Digital or printed product catalogs. With augmented reality, consumers can place your product digitally in their own environment and check them with 3D models.
- Storytelling: Want to tell the story of your 200-year-old restaurant? Or maybe the tale of a medieval town? You can bring your story to life by creating interactive augmented reality content and lead the reader on this journey. Augmented reality makes cultural experiences unique and memorable.
- Online stores: With the touch of a button, users can place 3D models of products on the kitchen table, watch product videos or ask questions.
- Events: Create digitally interactive event posters that allow visitors to experience augmented reality using their phone’s camera.
- Tourism: useful information on destinations, sightseeing attractions, navigation, and directions.
- Buildings: Provide visitors with information and digital content, directions and promotional materials. Can be utilized, for example, in hospitals, shopping malls and stadiums.
- Product brochures: Offer product information, troubleshooting assistance and pre-purchase experience through augmented reality (AR) applications.
MeKiwi can help you design and implement interactive, memorable and relevant augmented reality (AR) experiences that add value to your brand. Augmented reality solutions allow brands to improve their visibility, build loyalty, engage and increase sales as needed.
Need ideas on how to use AR technology for your business?
Contact our AR expert, tai soita 0447510096.
