New visual look and completely redesigned website

Hedelmän- ja Marjanviljelijäin liitto ry (Fruit and Berry Farmers Association) is a nationwide industry association of entrepreneurs in the field. The mission of the association is to increase the co-operation of entrepreneurs and to develop the fruit and berry growing of our country, as well as to take care of maintaining general production conditions.

We had the pleasure of designing a new visual look for HML ry with its logos, typographies and website. The image of the traditional union was not meant to be completely blown up again. The goal was to renew the look to a better fit for today, in a recognisable way. The colour of the industry and products was wanted to be included in the new logo. Freshness, liveliness and expertise were the guiding principles throughout the design process. The website underwent a thorough overhaul, both visually, in terms of content and technically. We chose the WordPress publishing system as the platform for a relatively large entity. The distinctive, fresh look has garnered praise from both union members and consumers.

Miika Ilomäki

HML ry

“At first, we only started to develop our website, but as the project progressed, we wanted to renew our entire brand along with the logo. Mekiwi helped with the project and we thought we got an amazing full package.

We asked for references from several companies and in the end Mekiwi answered exactly the questions we had wanted to be answered. The offer was a clear whole from the start, so it was easy to grab. No surprises came along the way and the entire project was well managed. Although Mekiwi operates in Oulu and we do in Helsinki, I did not experience any problems in the smooth running of the cooperation, it went smoothly with the help of Skype and other solutions.

We are really pleased with the outcome and have also received positive feedback
from our customers. ”